SS20 collection took us back to the cherished place of birth of our founder and designer Larry Jafaru, who was born and raised in the slums of Accra, Zango (corrupted to Zongo).

He has always yearned to change the negative narrative formed by these non-residents by showing them the beauty of their complex lives and an endearing positive side through fashion.

The Zongo communities are not only settled by Ghanaians, they are also populated by Muslim migrants from northern Nigeria, Mali, Senegal, Burkina Faso, Niger, Algeria, Guinea etc. They migrated for trading purposes and also in search of a good and peaceful life.

However, regardless of the diversity of their backgrounds, residents of these communities still find it necessary to cultivate a sense of unity and solidarity among themselves in order to survive in their new urban place of residence. A common feature shared, apart from religion, is the use of the Hausa language as their lingua franca.