Where Dreams Take Flight
OSENGWA × adidas
adidas Lekki Flagship Store Launch
On July 3rd, 2025, adidas opened its doors to the largest store on the African continent — the adidas Lekki Flagship store. Curated by Seju Alero Mike of OSENGWA, the space was envisioned as more than a retail destination: it is a cultural landmark where Lagos sees itself reflected within a global brand. Through art, design, and storytelling, the flagship weaves the city’s creativity, resilience, and imagination into every corner, offering a space shaped by and for the community it serves.
Our work with adidas spanned four interconnected projects:
adidas Lekki Flagship Store Launch
LATC Awards Dinner – Interactive Experience
Curated Gifts for adidas Leadership
Where Dreams Take Flight – Documentary
Ejagham Bench
By: Seun Odebunmi & Martins Asenime
The Ejagham Bench is a study in form, heritage, and intentional design.
Art Direction & Curation
We transformed the flagship store into a cultural landmark by curating over 20 original works across sculpture, painting, photography, mural, and design.
LATC Awards Dinner
At the adidas-sponsored LATC Awards Dinner, OSENGWA curated an interactive space that brought the flagship journey to life through a large-scale visual storytelling wall.
The experience offered guests a photographic walkthrough of the Lekki Flagship Store’s creation — from site to sketch, concept to construction, and blueprint to reality. Embedded throughout were reflections and quotes from the architects, artists, strategists, and collaborators who helped shape the project.
Framed by a curatorial note from Seju Alero Mike, the storytelling wall invited guests to pause, reflect, and celebrate the bold vision that had transformed into a cultural landmark on the edge of the Lagos Lagoon. It was less an exhibition and more a living narrative — a space where ambition, collaboration, and legacy were given visual form.
Curated Gifts for adidas Leadership
As an extension of our curatorial vision, OSENGWA designed a collection of bespoke gifts for adidas’ global leadership team — each conceived as a cultural artifact that carries Lagos’ story forward.
Lagos at Heart Scarf
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Designed by Phisha, who also created the store’s walkway mural, this limited-edition scarf reinterpreted the mural’s motif into textile form. Featuring the Lekki-Ikoyi Link Bridge and the National Theatre, it wove two of Lagos’ most iconic landmarks into a wearable narrative — keeping the spirit of the city close to heart.
Ìyá àti Bàbá Figurines
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Crafted by Ife of Design, these hand-sculpted pairs depict a Yoruba couple: the male in flowing Agbada with dignified posture, and the female in Ìró and Bùbá, full-figured and graceful. Together, they embody pride, elegance, and generational strength — a tribute to Yoruba tradition and cultural identity.
adidas Lekki Flagship Store Miniatures
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Scaled, stylized sculptures of the adidas Lekki Flagship store captured the architectural essence of the largest adidas retail space on the continent. Each miniature bore the inscription “Where Dreams Take Flight”, serving as an emblem of ambition and inspiration — designed to remind its recipients of the vision, collaboration, and creativity behind the project.
Patterns of Play
BTS of Adaora Lumina hand-doodling each ball in her signature black-and-white style, transforming the football into a canvas of movement, memory, and joy.
Where Dreams Take Flight – Documentary
Currently in production, Where Dreams Take Flight captures the full arc of this collaboration: from site identification to design, curation, and community engagement. Through interviews, behind-the-scenes footage, and Lagos street stories, the documentary reflects adidas’ commitment to local culture and OSENGWA’s mission of bridging heritage with contemporary creativity.