A community of like-minded skateboarders, bmx riders, graffiti artists, photographers, musicians, graphic designers and video directors bringing a genuine approach to the celebration of subcultures.

With an original approach to design and a focus on quality goods, the brand strives to remain independent and true to their roots.

They support and promote skateboarding regeneration projects by building skate parks in and around Africa, and collaborating with local skaters and artists.